COS It’s So Nice

A newer, cooler ampersand in the H&M portfolio, & Other Stories has become my go-to spot on the net, but it’s still the crisp white shirts in COS which get me – and my bank account – every time.

When H&M launched its decidedly more fashion-forward concept brand & Other Stories, I was enthralled by the bright colours and unusual shapes. A follow-up to its subsidiary label ‘Collection of Style’ or COS as it’s monikered, & Other Stories wasn’t as directional or easy-wearing as its sibling, instead producing modern silhouettes in vibrant, high-end fabrics.

These last twelve months my wardrobe has become robust, mostly made up of items from these two brands. But while I lean towards the tailored, quirky lines of Other Stories, I still hanker after COS’s simple, structured shape.

Last year, a change in circumstance prompted a wardrobe overhaul and along with several bad habits (like biting my nails, which I started age four and only gave up last June) I disposed of all my old, ill-fitting clothes, choosing simply to start over. The nub of my wardrobe consisted mainly of fast-fashion brands which were repetitive, cheap, and which I harboured no love for (bar one or two exceptional items which were spared the nebulous fate of the black sack), but the process of starting over was entwined with new priorities. I didn’t want to saturate my wardrobe with more clutter, and following the collapse of the Bangladeshi factory last spring I became increasingly concerned about where my clothes were coming from, but also how retailers generate pollution. I needed to dress all the same, and was determined to achieve that elusive ‘capsule wardrobe’ fabled by Gok Wan.

As a kid I remember seeing Vanilla Sky, and aside from coveting Penelope Cruz’s chocolate-y brown hair, I became fixated on this loose shirt she wore in one of the earlier scenes. I went hunting for something similar in A-Wear but only found those close-fitting dobby shirts in shades of pastel and blue (the kind reserved for cheap polyester work trousers with an unexplained sheen).

My dreams of relaxed poplin shirts were scuppered, and aside from secondary school I didn’t own a shirt till last year. But eventually, after battling my wardrobe’s tangled graveyard of knitwear my mind turned to simple, directional separates and once again I embarked on a mission to find the ideal crisp white shirt.

In this age of fast-fashion, the white shirt is the very definition of a wardrobe staple. Buttoned-up or worn relaxed, it has a touch of masculinity to it with tailored trousers, while looking remarkably feminine with close-fitting jeans. COS’s ability to reinvent the iconic shape, playing with proportion, reversing the traditional dipped hem or eliminating the collar sets it apart while small details – a contrast pocket, concealed buttons – give it that touch of luxury which normally goes amiss on the high street.

& Other Stories will always enthrall, but COS just wins me every time.