Under Cover

Camel Scarf, WEEKDAY  

Somewhere in early puberty my body became a battleground for sore throats and gritty coughs. I visited the doctor, took time off school and chatted to pharmacists and chemists, but the cure as I learned was endlessly simple: a swathe of fabric wrapped twice around my neck proved itself an effective armour against tonsillitis, and I’ve worn a scarf almost everyday since.

Once I discovered the cure to my ails, my scarf collection grew exponentially and eventually my mum began to complain I had too many. Slowly and overtime I was forced to cull my collection, mostly donating these to charity, and now I treat myself to one new scarf each autumn.

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Last week I took a ten-day tour through Scandinavia, beginning in Copenhagen and finishing in Oslo, but en route through Gothenburg I stopped in Weekday, a Swedish jean store, which stocks a variety of denims and shirts as well as prominent Swedish brands Whyred and Cheap Monday (to name a few). The store I visited had a Beyond Retro upstairs (what a combination), and like most things Swedish I was smitten by its unshakeable commitment to low-key style.

But I had made a conscious decision that there would be no shopping till Stockholm (No. Shopping. Till. Stockholm.), but I knew without hesitation that my first purchase would be a camel-coloured wool scarf, which I had spotted in a window in Malmö and yearned for on that hot, busy day in Gothenburg.

Seeing that I’ve lived the last ten years of my life in a scarf however, I’m often surprised by how many people dislike them, regarding them as bulky or superfluous (this includes my mum). My views are quite the opposite – a long piece of wool or cashmere carefully draped around a neck, or streaming down one’s back seems endlessly graceful to me, a simple, effective way to create a seamless silhouette.

& Other Stories / Weekday

Scarf, Weekday; Coat, Dress, Shoes, & Other Stories

My choice of colour was no doubt inspired subconsciously by Burberry Prorsum’s cashmere-blend blanket ponchos, whose easily knocked-off graphic intarsia will go down well with M&S’s customer base the UK-over. But while I love Burberry’s classic camel tones and bought into them this winter, the Arts and Crafts feels of Burberry’s shawls – designed to be loosely slung over one’s shoulders and belted for a relaxed Jessa-from-Girls kind of aesthetic – makes me grimace. Magazines, especially ones aimed at older women, will get behind it and tout it as ‘hiding a multitude of sins’ but the understated elegance of a scarf will long endure when blanket-coats become fodder for ‘Worst Looks of The Last Decade’ lists on Buzzfeed.

Of course I took a trip to my Swedish mecca & Other Stories, too (the damage can be seen above and felt at present as a type in a state of near starvation). But ultimately I’m chuffed with my new winter scarf: pure wool, soft to touch and extremely warm. C’est parfait.

Hitting The Right Note?

lykke li other stories

I somehow side-stepped the rest of the Internet and posted Lykke Li’s & Other Stories video a day ahead of the crowd (hurrah).

The web caught up with me of course (naturally), the range launched, and now reviews are dotted across every magazine and blog.

Other Stories   Online store[2]Personally I was excited at the prospect of a pared back capsule collection carefully devised to suit a ‘nomadic’ life. But while the range is considered, an emphasis on superior fabrics evident, it failed somewhat to wow.

I found the retro flares, oatmeal polo, black polyester shorts, and a boxy blazer that stubbornly refuses to resonate any femininity, well, a bit dull.

Other items like a chic cigarette pant, an oversized shirt and patent slip-on shoe, while wonderful, could probably be picked up in a local Zara or COS.

But while the range hits a flat note (for me anyway) my brand love is in no way diminished. Instead I’ll stick to the items I was lusting after all along: this purple dress, that leather skirt and a midnight trench that would surely lend an air of mystery to any outfit. Or get tangled in my bicycle spokes. Either / or.

Lykke Li & Other Stories make-up shot

A New Story From My Favourite Brand

[youtube=http://www.youtube.com/watch?v=7aVmnIc7_3c]

I saw Lykke Li perform in Chicago two or three summers ago, but while I was au fait with her pop songs I had never really engaged with her music until then.

That year a passing interest had turned into active dislike as DJ-after-DJ renditions of “I Follow Rivers” snaked through shops and bars.

So when I finally saw her in a wooded inlet at Jackson Park I discovered her presence (small and witchy) and voice (synthy-soprano) were surprisingly magnetising.

I’d be lying if I said a lifelong interest was forged that day, but I became more forgiving of those trancey remixes which extended Li’s choruses beyond the thirty second mark.

Lykke Li & Other Stories atelier March 2014

As Sweden’s best exported musician (Sorry Jenny Wilson), with an ingress to mainstream and alternative music fans , it seems fitting that & Other Stories would partner with Lykke Li in the run-up to their New York launch.

Last March when Stories announced the collaboration, Li hinted at the utilitarian nature of the collection:

“I’m a nomad and travelled my whole life,” her press release read, “so my style choices have grown out of pure necessity. I need to travel light but still feel empowered, there’s no space for frills or colours.”

The collection, unveiled today in a promotional video and accompanied by grainy black and white images, suggests cool, masculine styles that lend themselves to migrant life.

Launching this Thursday – one week before my two week trip through Scandinavia – tailored pieces for a rucksack-toting nomad sound just divine.

Other Stories   Online store[1]

 

COS It’s So Nice

A newer, cooler ampersand in the H&M portfolio, & Other Stories has become my go-to spot on the net, but it’s still the crisp white shirts in COS which get me – and my bank account – every time.

When H&M launched its decidedly more fashion-forward concept brand & Other Stories, I was enthralled by the bright colours and unusual shapes. A follow-up to its subsidiary label ‘Collection of Style’ or COS as it’s monikered, & Other Stories wasn’t as directional or easy-wearing as its sibling, instead producing modern silhouettes in vibrant, high-end fabrics.

These last twelve months my wardrobe has become robust, mostly made up of items from these two brands. But while I lean towards the tailored, quirky lines of Other Stories, I still hanker after COS’s simple, structured shape.

Last year, a change in circumstance prompted a wardrobe overhaul and along with several bad habits (like biting my nails, which I started age four and only gave up last June) I disposed of all my old, ill-fitting clothes, choosing simply to start over. The nub of my wardrobe consisted mainly of fast-fashion brands which were repetitive, cheap, and which I harboured no love for (bar one or two exceptional items which were spared the nebulous fate of the black sack), but the process of starting over was entwined with new priorities. I didn’t want to saturate my wardrobe with more clutter, and following the collapse of the Bangladeshi factory last spring I became increasingly concerned about where my clothes were coming from, but also how retailers generate pollution. I needed to dress all the same, and was determined to achieve that elusive ‘capsule wardrobe’ fabled by Gok Wan.

As a kid I remember seeing Vanilla Sky, and aside from coveting Penelope Cruz’s chocolate-y brown hair, I became fixated on this loose shirt she wore in one of the earlier scenes. I went hunting for something similar in A-Wear but only found those close-fitting dobby shirts in shades of pastel and blue (the kind reserved for cheap polyester work trousers with an unexplained sheen).

My dreams of relaxed poplin shirts were scuppered, and aside from secondary school I didn’t own a shirt till last year. But eventually, after battling my wardrobe’s tangled graveyard of knitwear my mind turned to simple, directional separates and once again I embarked on a mission to find the ideal crisp white shirt.

In this age of fast-fashion, the white shirt is the very definition of a wardrobe staple. Buttoned-up or worn relaxed, it has a touch of masculinity to it with tailored trousers, while looking remarkably feminine with close-fitting jeans. COS’s ability to reinvent the iconic shape, playing with proportion, reversing the traditional dipped hem or eliminating the collar sets it apart while small details – a contrast pocket, concealed buttons – give it that touch of luxury which normally goes amiss on the high street.

& Other Stories will always enthrall, but COS just wins me every time.

Cool Story, Bro

logotype

Fashion after college was a slight whirlwind. I started working in an art gallery shortly after, then moved into an e-commerce business where I was asked to waive my rights to blue jeans and unusual hair colours. I started my first month with a remarkable collection of black clothing collected over several years and built on these with new structured separates from Cos.

Through my new job I became interested in online retail and began to study my favourite brands (all Swedish), observing their social media platforms and checkout processes while carefully honing in on their online image and its role in creating a strong brand identity.

The process began with Cos, moving through H&M’s remarkable catalogue of celeb collaborations, with a stop-off at Acne, before landing on H&M’s new sub-brand & Other Stories.

& Other Stories’ website is remarkable: playing on the concept of Pinterest, it is a high concept brand that combines the austerity of Cos with the brand’s vibrant, mischievous aesthetic. The result, like Pinterest, is addictive, and the site’s assertive merchandising strategy constantly pulls you in with more shoes, more jewellery and more make-up.

I visited & Other Stories in Stockholm last week where their store was adorned with mood boards, tables of leather, wool and cashmere accessories, a make-up area with light wood counters and a second floor dedicated to shoes.

Naturally I more-or-less bankrupted myself in that little space on Biblioteksgatan, but my heart also skipped a beat when I read this morning that & Other Stories will finally ship to Ireland.

Until then however, I think I’ll stop off at their Regent Street Store when I visit London in March. If only to cash in on this Simone Rocha-esque workwear line.

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