The New Norm

I read an article on The Business of Fashion the other week in which Uniqlo’s newly appointed CMO, Jorgen Andersson, described consumer culture as generic. The interview ran around the same time I discovered “normcore,” a new, non trend-driven movement featuring self-aware twenty-somethings dressing like Steve Jobs.

Too bad Friends (and more specifically Chandler) got there 20 years earlier with this spectacular ‘divorced dad’ ensemble.