Hitting The Right Note?

lykke li other stories

I somehow side-stepped the rest of the Internet and posted Lykke Li’s & Other Stories video a day ahead of the crowd (hurrah).

The web caught up with me of course (naturally), the range launched, and now reviews are dotted across every magazine and blog.

Other Stories   Online store[2]Personally I was excited at the prospect of a pared back capsule collection carefully devised to suit a ‘nomadic’ life. But while the range is considered, an emphasis on superior fabrics evident, it failed somewhat to wow.

I found the retro flares, oatmeal polo, black polyester shorts, and a boxy blazer that stubbornly refuses to resonate any femininity, well, a bit dull.

Other items like a chic cigarette pant, an oversized shirt and patent slip-on shoe, while wonderful, could probably be picked up in a local Zara or COS.

But while the range hits a flat note (for me anyway) my brand love is in no way diminished. Instead I’ll stick to the items I was lusting after all along: this purple dress, that leather skirt and a midnight trench that would surely lend an air of mystery to any outfit. Or get tangled in my bicycle spokes. Either / or.

Lykke Li & Other Stories make-up shot

A New Story From My Favourite Brand

[youtube=http://www.youtube.com/watch?v=7aVmnIc7_3c]

I saw Lykke Li perform in Chicago two or three summers ago, but while I was au fait with her pop songs I had never really engaged with her music until then.

That year a passing interest had turned into active dislike as DJ-after-DJ renditions of “I Follow Rivers” snaked through shops and bars.

So when I finally saw her in a wooded inlet at Jackson Park I discovered her presence (small and witchy) and voice (synthy-soprano) were surprisingly magnetising.

I’d be lying if I said a lifelong interest was forged that day, but I became more forgiving of those trancey remixes which extended Li’s choruses beyond the thirty second mark.

Lykke Li & Other Stories atelier March 2014

As Sweden’s best exported musician (Sorry Jenny Wilson), with an ingress to mainstream and alternative music fans , it seems fitting that & Other Stories would partner with Lykke Li in the run-up to their New York launch.

Last March when Stories announced the collaboration, Li hinted at the utilitarian nature of the collection:

“I’m a nomad and travelled my whole life,” her press release read, “so my style choices have grown out of pure necessity. I need to travel light but still feel empowered, there’s no space for frills or colours.”

The collection, unveiled today in a promotional video and accompanied by grainy black and white images, suggests cool, masculine styles that lend themselves to migrant life.

Launching this Thursday – one week before my two week trip through Scandinavia – tailored pieces for a rucksack-toting nomad sound just divine.

Other Stories   Online store[1]