I’ve dipped my toe in-and-out of most exercise fads and wondered whether my absent athletic skills were the result of some less-than-quality footwear or a disdain towards ankle socks.
Being a picky shopper I tend to avoid the unsustainable trends pedalled by most big brands. I follow trends certainly, but I abhor the buy-wear-bin mentality that pervades so many people’s attitude towards clothes.
A few years ago, I remember standing in a department store with my mum, who upon inspecting some sports gear told me she was making the move from gym rags and cast-offs to the new, stretchy fabrics which had started to populate store shelves.
I’d seen these products too, mostly in sportswear chains, but incrementally they began to appear in high-street stores, and now sportswear has percolated its way through most levels of the market with practical styles as well as high-end diffusion lines.
But despite trailing off as a leading story on last season’s runways, the “sports luxe” momentum has carried through to the high-street for yet another season, with Alexander Wang’s forthcoming H&M line highlighting the trend’s refusal to to be sidelined.
But while I love of high-end, Wang’s dystopian fashion-meets-sportswear line does nothing to assuage my sportswear apathy. The designer once remarked that while he only wears activewear, he doesn’t lead an especially active life, but that his clothing endeavours to straddle the sports-meets-sedentary gap with poise and a touch of panache.
And indeed, the range is interesting: scuba-like neoprenes embellished with skin-effect details make up the body of the collection. While oversized, cocoon-like silhouettes are punctuated by Wang’s inescapable three-dimensional foam logo. But the range, for all its active-meets-inactive talk, is impractical and, worst of all, ugly.
Nothing straddles the active-meets-sedentary divide like an explosion detonation pack worn with branded long-johns.
H&M are truly my favourite retailer: their marketing strategy, sustainable clothing and subsidiary labels leave me in awe.
The recent Wang x H&M video – an example of H&M’s consistently excellent TV campaigns – drummed up a pang of excitement with its warrior-like women clad in futuristic garb. But this year, for the first time in several years, I won’t be making the pilgrimage to inspect H&M’s once-off range.
My inner-athlete might well be impeded by my dislike towards ankle socks and a wandering eye for high-end fabrics, but something tells me this range won’t give my exercise routine the kick in the butt it needs.
(I love this video: soundtracked by Diplo with a distinct video game-feel, it’s simply phenomenal. Alas, they lost me with the clothing.)