I somehow side-stepped the rest of the Internet and posted Lykke Li’s & Other Stories video a day ahead of the crowd (hurrah).
The web caught up with me of course (naturally), the range launched, and now reviews are dotted across every magazine and blog.
Personally I was excited at the prospect of a pared back capsule collection carefully devised to suit a ‘nomadic’ life. But while the range is considered, an emphasis on superior fabrics evident, it failed somewhat to wow.
I found the retro flares, oatmeal polo, black polyester shorts, and a boxy blazer that stubbornly refuses to resonate any femininity, well, a bit dull.
Other items like a chic cigarette pant, an oversized shirt and patent slip-on shoe, while wonderful, could probably be picked up in a local Zara or COS.
But while the range hits a flat note (for me anyway) my brand love is in no way diminished. Instead I’ll stick to the items I was lusting after all along: this purple dress, that leather skirt and a midnight trench that would surely lend an air of mystery to any outfit. Or get tangled in my bicycle spokes. Either / or.